Sanei Boeki – A Plushy World

20171021_Super Mario All Stars New
 If you are after faithfully reproduced fluffy game characters like Mario & Co., Sanei Boeki is your brand! Besides their best-selling plush toy series, the Super Mario All Star Collection, you find many more cuddly friends to gather up.
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Due to my activities in the past when living and working in Japan, I curiously started to develop a fondness for a couple of Japanese toy companies. One of those is Sanei Boeki (三英貿易・さんえいぼうえき; San-ei Boueki), which grew somehow dear to me. If you are a fan of game merchandise and Japanese popculture collectibles, the name should ring some bells, but I want to introduce it a little further with this article. Welcome to their plushy world!

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